What is all this talk about “the cloud”?
Cloud computing is a solution for enterprises to be connected to a large number of computers, mobile devices and equipment remotely in real-time through the internet with no software to download. This method
allows organizations to maximize effectiveness of shared resources allowing faster-start-ups, improved manageability, less maintenance and enables IT to more rapidly adjust resources to meet fluctuating and unpredictable business demands. Resources grow as the business grows.
According to a survey released in December 2012 by Technology Business Research (TBR) of 45 cloud infrastructure decision makers using results from 300 online surveys from similar professionals, a solid majority, 72 percent, of IT decision makers surveyed said they have adopted or plan to adopt private cloud, as public cloud users look to complement or extend cloud usage. If your company wants to stay ahead of the competition, now is the time to allow Genesists to evaluate the current state of your business and plan for its future.
The leading organization in cloud computing for small and large businesses is Salesforce.com. Salesforce.com offers customizable applications targeted towards sales, customer relations management, marketing, customer engagement, customer service, social media and platform operations.
Whether you are looking to integrate Salesforce.com with other enterprise systems, to empower your global workforce or leverage its platform in a new way, consulting services provided by Genesists will bring your organization unmatched expertise to help ensure your objectives are met in a timely and effectively. Genesists has helped hundreds of organizations realize their full potential through challenging boundaries by analyzing businesses strategies, designing and building applications through the Cloud custom to your business, implement the programs, train and support users, and manage applications to allow exponential growth.
Customer satisfaction – It is the key to the success or failure of your business. Genesists customizes applications designed to connect with your customers through communities and social media channels, give your staff tools for collaboration, improve contact center metrics and deliver outstanding customer service to improve customer satisfaction and loyalty. Some customization options include:
Communities for Service – Customers requesting service can communicate with other customers to help answer questions or communicate with a service agent reducing service hours and increase the speed of resolution.
Collaborative Contact Center – This system allows customer service representatives to create, track, route and escalate case files allowing representatives to handle more cases.
Case Collaboration – Bringing social networks into the contact center allows employees to exchange information about cases and gets recorded with the case. So everyone that follows that record automatically receives alerts and can immediate post comments or updates.
Service Cloud Console – Learn more about your customers through social media and case activity. This console allows agents to drastically speed up support, sales and telemarketing activities without losing context.
Cross-Channel Service – All customers have different methods of preference in communication. Some prefer voice-to-voice conversation, some prefer email and others would rather find information needed through the web. Cross-Channel Service offers service channel options, including social, chat and SMS.
CTI – Salesforce CRM integrates with 80 of the most popular phone systems so no matter your telephony infrastructure, you know your agents can access customer information instantly. An integrated call center telephony platform offers the added benefits of automatic call logging, click-to-dial and dynamic reporting options.
Every organization relies on sales regardless of the industry or company structure, regardless of how
cutting-edge the technology, how driven the organization, how financially secure, how forward-thinking management, etc. Genesists customize comprehensive sales tools provided by Salesforce.com. Customization includes mobile system that allows the sales staff to sell from any device anywhere. They can log calls, respond to leads, work with opportunities, check dashboards and collaborate with the team from anywhere on any device. It also includes contact management so that a customer profile can be shared company-wide throughout different departments. They can instantly tap into the team’s knowledge base to access information to personalize the sales pitch and sync all emails, contacts, calendars and tasks with Salesforce.
Marketing channels are rapidly changing. Is your company on board with the revolution? To implement
successful marketing programs, you need take advantage of the new popular channels of communication. With customers having the ability to tap into websites and post on social media sites in seconds using portable devices, they can quickly influence other customer decisions. Quick responses to customer service issues are now more important than ever. Customer service can drive or hurt sales, so therefore must be a factor when discussing marketing strategies. An advantage of this quick form of communication is that if you wow, they will become a fan and share their satisfaction with non-customers, expanding your sales force.
Salesforce.com offers the Marketing Cloud allowing for businesses to automate social media marketing in a way that helps businesses listen to the chatter about their products and services, educate them on how to use their products and services more effectively, engage customers and encourage sharing of positive information. Genesists can customize the Marketing Cloud for you based on your company’s needs. The Social Marketing Suite is used to harness the power of social media so you can listen to your customers, publish engaging content and advertise to reach new audiences for your company. Radian6 provides social insights that drive business results. Radian6 identifies and analyzes conversations about your company, products, services and competitors. Buddy Media gives your company the tools to run integrated social media campaigns across Facebook, Twitter, YouTube and your websites. You can increase fans, followers through engaging and interactive social apps. You can easily create landing pages and microsites and extend social media to your websites. With Social.com, you can advertise on Facebook and Twitter more effectively. Understand your customers, follow trends and develop powerful analytics to help you know and reach your customers better.